About Us
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We Are An Independent “Advertising Agency” Based Out Of Dubai And The World Is Our Network.

Quote un quote is a boutique agency that was founded when a team of seasoned veterans from global corporate advertising agencies came together with a goal to simplify communication in a complex world, to reignite connections to humanity, and to view the world with the fresh perspective of a child. Our burning desire: Crafting work that not only leaves a lasting legacy but also inspires others, work that becomes the standard others quote.

Our Core

We Surround The Business Challenge

A collection of the very best people surrounds the business “challenge”, working together; a rare combination of high talent and low ego; and a relentless pursuit of ideas that drive effectiveness and growth, no matter what “shape” they take.

We Love Creating IP's

The world is too interesting a place to not get involved with new ideas, new businesses and diverse thinkers. As such, we want to create and invest in IP - which makes us smarter, more holistic business leaders,and attract entrepreneurial talent to the “agency”.

We Are A Deviation From The Norm

The diversity of talent and skillsets at “un” allows us to recommend what is right for the specific business challenge rather than reflect a bias to a particular discipline like “advertising” or “Social” or “digital” or “PR”.

We Are Reasonably, “Unreasonable”

As a mindset that combines both rationality and a willingness to entertain unconventional or imaginative ideas, we balance between critical thinking and open-mindedness.

We Are Always In Beta

Our mindset is of constant growth, adaptation, experimentation, and refinement. That is why we are always willing to embrace change, learn from our experiences, and continuously iterate in order to achieve better outcomes. Complacency is not part of our DNA.

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Our Services

Strategy_

  • Business / Brand Strategy
  • Market / Consumer Insights
  • Creative Consulting
  • Brand Workshops
  • Planning
  • Creative Strategy
  • Business Development

Brand & Design_

  • Identity Development
  • Brand Guidelines
  • Physical Environments
  • Store Design
  • Packaging Design
  • Product Design
  • Graphic Design
  • Character Design

Purpose_

  • Sustainable Marketing
  • Diversity /Equity / Inclusion
  • Public Relations
  • Corporate Communication
  • SInfluence

Media_

  • Digital Media
  • Performance Media
  • Strategy & Planning
  • Optimization & Buying
  • Social Monitoring
  • & Reporting

Digital / Tech_

  • Influencer Marketing
  • Digital Products
  • Digital Services
  • UX/UI
  • Tech Driven Experiential
  • Emerging Technologies

Content Production_

  • Film Content
  • Social Content
  • Video Content
  • Publishing / Printed Content
  • Music / Sound Content
  • Branded Entertainment
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We Thrive On Collaboration

At “quote un quote” our collaborative approach has seen us team up with global talent and brands to deliver award-winning design and campaigns. More bright brains, more perspectives, more questions, more healthy arguments, more why nots will always open the doors to brilliance. They complete us.

Our Reach

We operate within a dynamic ecosystem, a synergistic alliance comprising eight premier organizations driven by shared values and vision. Our strength lies in our ability to harmoniously merge diverse expertise, culminating in unparalleled creative solutions that transcend conventional boundaries.

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Our Leadership Team

With over 85 years of collective industry experience working for global network agencies, our leadership team's goal is to harness the power of collaboration and bring together like-minded talented individuals from around the globe to produce stellar work.

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With 25 years in advertising, he brings seasoned expertise in marketing, advertising, and management. His strengths lie in managing multiple projects simultaneously, problem-solving, and leading cohesive teams to success. Joseph's track record includes impressive achievements in business development, contract negotiation, and budget management.

Joseph Makhoul

Chief Operating Officer / Co-founder

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A globally acclaimed senior creative with over 25 years of experience across diverse sectors, he is renowned for blending innovative thinking with a commercial edge. His portfolio, spanning integrated campaigns, branding projects, and experiential design, has earned international acclaim.

Shahbaz Zobairi

Chief Creative Officer / Co-founder

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35-year veteran in the advertising industry with a holistic approach to brands, business, marketing and communication strategy; workshop design and facilitation for strategic problem solving and identification of brand vision/purpose and behaviour; gap analysis and internal alignment in organizations on vision/purpose implementation; innovation and design thinking workshops; learning -by-doing training; Co-Active Coaching; success measurement.

Rafic Kamaleddine

Chief Strategy Officer / Partner

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